Growing up in an era with the internet and growing technology, I had no idea that social media would spread as quick and become as important as it has. One of the most recent examples of social media's usefulness to accomplishing the goals of an organization lies within the Kony 2012 movement - a movement created by Invisible Children to arrest the "Uganda war criminal" Joseph Kony. The video, that portrays Kony's "guerilla warfare tactics", has swept all across the world, receiving 90.6 million views collectively (as off March 12, 2012) on just YouTube and Vimeo from it's initial viral launch on March 5, 2012. Not even 10 days later, the video has been talked about on all media outlets, and Invisible Children has been receiving support from all over - even from some of America's biggest celebrities. However, the question that has been asked is if this could have been possible to achieve without posting the video? Would this support be as large if it was never talked about on FaceBook or Twitter (the site where I was first made aware of the situation)? Of course there are differing views, but where else could the video and the sad situation receive as much attention, in such a short time, for little to no cost? Very good use of social media Invisible Children, very good use.